A Short Intro Video for the NPO Network

In my last post, I talked about creating a video overview of the problems charities face, and how we have a proven solution that will make philanthropy work better. I created this 26 minute video to begin the process of looking for funding, since we've taken the effort as far as we can on our own, in our spare time.

When I told my brother, Professor Vern Walker, that I had created a 26 minute video to do this he immediately told me that was way too long - it needed to be no more than two minutes!

My position was, if someone didn't care enough to invest 26 minutes of their time to learn about the situation, they certainly wouldn't care enough to donate to the cause. I still feel that way, but I understand Vern's point: really busy people need a quick way to find out if my topic aligns with their interests. That's all I can hope to achieve in two minutes - to help them decide to invest 26 minutes in the longer video. To actually convey information about the problem and our solution requires much more time than two, five or even ten minutes. I wish Life weren't so complex, but if this was a simple problem, someone would have already solved it.

So, with much consternation, I embarked on creating a two minute video that would drum up interest in the NPO Network and my video overview of "How to Make Philanthropy Work Better". Full disclosure: it runs 2 1/2 minutes...