Deep Dive: Financials Page

The Financials Page in the nonprofit plan collects the set of numbers most often requested by foundations on their grant applications. It is a subset of the numbers found on a typical financial statement. As a 501c3 organization, a charity is required to publish their most recent financials, so this information should already be in the public domain. Foundations, however, don't want to seek this information out; they want just the numbers they want, and in the format they want it.

The financials contain numbers from the prior year, current year and next year, with the majority of the information coming from the current year.

'Prior year' asks for the budgeted and actual revenues, expenses and net income. Comparing budget to actual lets foundations evaluate a charity's planning skills, establishing how much confidence we should have in the budgeted numbers for next year.

A particularly important item is the list of funding sources, and the percentage raised from each. This shows how diverse the funding base is (or isn't), and the stability or vulnerability of that base.

The expenses are broken out to show how much is spent on fundraising, administration and programs. This is important because foundations and donors want the majority of their money to go to programs, not salaries and overhead.

Another item asks about any unusual events which may have impacted the numbers. This gives the charity an opportunity to talk about internal and external challenges that are threatening its viability.

A similar set of numbers is collected for the current year, but with two versions: the current year-to-date, and the projected full year numbers. This provides another reality check; if the YTD numbers are significantly different from the projected numbers, a red flag goes up in the minds of potential donors.

Next year numbers follow the same pattern, but reflect budgeted numbers only.

Once again, the credibility of these numbers is impacted by the accuracy of budgeted numbers from prior years. One would also expect the Next Year numbers to incorporate the impact of challenges mentioned for prior and current years, if they are ongoing issues. To not acknowledge these impacts in next year's forecast would indicate a lack of realism in the planning process.

The final pages in the nonprofit plan are the Program Pages, including a page for General Operating Support.